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Guliver, End User License Agreement (EULA)

Last updated: 24th of November, 2022

This is an integral part of the license agreement between you, the user (the Licensee) and Guliver (the Licensor) that explains how you can use photos, illustrations, vectors, music and video clips (individually and collectively, "content") that you license from Guliver. By obtaining content from Guliver, you accept the terms of this agreement.

1.       What types of licenses does Guliver offer? Guliver offers two types of license models: royalty-free ("RF") and rights-managed ("RM"). Royalty-free does not mean there is no cost for the license. Instead, royalty-free means that the license fee is paid once and there is no need to pay additional royalties if the content is re-used. Royalty-free content is licensed for worldwide, unlimited, perpetual use, and pricing is based on the file size. Rights-managed content is licensed for specific types of use, and pricing is based on factors such as size, placement, duration of use, and geographic distribution.

Comp license: You are welcome to use content on a complimentary basis for test or sample (composite or comp) use only, for up to 30 days following download or receiving the item. However, unless a license is purchased, content cannot be used in any final materials or any publicly available materials. No other rights or warranties are granted for comp use.

 

2.       How can I use licensed content? You may use licensed content in any way consistent with the rights granted below and not restricted (see Restricted Uses below). Subject to those restrictions and the rest of the terms of this agreement, the rights granted to you by Guliver are:

Royalty-Free: Perpetual, meaning there is no expiration or end date on your rights to use the content. Worldwide, meaning content can be used in any geographic territory. Unlimited, meaning content can be used an unlimited number of times. Any and all media, meaning content can be used in print, in digital or in any other medium or format. Non-Exclusive, meaning that you do not have exclusive rights to use the content. Guliver can license the same content to other customers. If you would like exclusive rights to use royalty-free content, please contact Guliver to discuss a buy-out.

Rights-Managed: Limited to the specific use, medium, period of time, print run, placement, size of content, and territory selected, and any other restrictions that accompany the content on the image provider’s website (or any other method of content delivery) or in an order confirmation or invoice. Non-Exclusive, meaning that, unless otherwise indicated on the website, your invoice, sales order or separate agreement, you do not have exclusive rights to use the content. Guliver can license the same content to other customers. Exclusive licenses may be available for rights-managed content.

For purposes of this agreement, "use" means to copy, reproduce, modify, edit, synchronize, perform, display, broadcast, publish, or otherwise make use of. Please make sure you read the Restricted Uses section below for exceptions.

 

3.       Restricted Uses.

a.       No Unlawful Use. You may not use content in a pornographic, defamatory or other unlawful manner, or in violation of any applicable regulations (including for sports content, any restrictions or credentials issued by a sports league or governing body) or industry codes.

b.       No Commercial Use of Editorial Content. Unless additional rights are specified on the Guliver invoice or sales order, or granted pursuant to a separate license agreement, you may not use content marked “editorial” for any commercial, promotional, advertorial, endorsement, advertising or merchandising purpose. This type of content is not model or property released and is intended to be used only in connection with events or topics that are newsworthy or of general public interest.

c.       No Alteration of Editorial Content. Content marked “editorial” may be cropped or otherwise edited for technical quality, provided that the editorial integrity of the content is not compromised, but you may not otherwise alter the content.

d.       No Standalone File Use. You may not use content in any way that allows others to download, extract, or redistribute content as a standalone file (meaning just the content file itself, separate from the project or end use).

e.       No Sensitive Use Without Disclaimer. If you use content that features models or property in connection with a subject that would be unflattering or unduly controversial to a reasonable person (for example, sexually transmitted diseases), you must indicate: (1) that the content is being used for illustrative purposes only, and (2) any person depicted in the content is a model. For example, you could say: “Stock photo. Posed by model.” No disclaimer is required for content marked “editorial” that is used in a non-misleading editorial manner.

f.        No False Representation of Authorship. You may not falsely represent that you are the original creator of a work that is made up largely of licensed content. For instance, you cannot create artwork based solely on licensed content and claim that you are the author.

g.       Rights Managed Exclusivity.  Except in respect of the exclusions set out below or where you are otherwise advised on the website, your invoice, sales order or other license agreement, the license for a commercial use of Rights Managed content shall be exclusive to you only for the terms (specific to your use, your industry and your duration) agreed between you and Guliver. Please note that there may be other content that is similar to the content that you have licensed. Nothing in this Agreement prohibits Guliver from licensing such similar content to other customers. Exclusions include: all editorial uses (including but not limited to television and film use, documentary use, news programming, music video, advertorial use, all advertising related to television or film, book cover, magazine cover), wall décor and display, theatrical display, museum display, calendars, promotional products (e.g., apparel, gift wrap, mugs), posters and stationery (including postcards).

h.       No Subscription Abuse. You may not stockpile, download or otherwise store content not used in a project or end use within 30 days after the end of your subscription for future use. However, imagery licensed in an editorial  publication can remain in the archive, up to 5 years for web usage.

Restricted Uses - unless an additional license is purchased. The following are prohibited without the prior written consent of Guliver and payment of an additional license fee:

i.        No 'On Demand' Products. Unless you purchase a custom license, you may not use content in connection with "on demand" products (e.g., products in which a licensed image is selected by a third party for customization of such product on a made-to-order basis), including, without limitation, postcards, mugs, t-shirts, calendars, posters, screensavers or wallpapers on mobile telephones, or similar items (this includes the sale of products through custom designed websites, as well as sites such as zazzle.com and cafepress.com).

j.        No Electronic Templates. Unless you purchase a custom license, you may not use content in electronic or digital templates intended for resale or other distribution (for example, website templates, business card templates, electronic greeting card templates, and brochure design templates).

 

For the Guliver Midstock collection, specific restrictions are also related to Electronic Templates and Product for Resale. Additional rights can be obtained through purchasing an “extended license”.  In summary:

·         For a “Standard” License: Electronic Templates and Product for Resale are not permitted

k.       With an “Extended” License, usage for Electronic Templates and Product for Resale is permitted. Limited print run, applicable for Guliver Midstock collection. Unless you purchase an extended license, you may not reproduce the content more than 500,000 times in physical print form. This restriction does not apply to electronic reproduction.

l.        No Use in Trademark or Logo. Unless you purchase a custom license, you may not use content (in whole or in part) as the distinctive or distinguishing feature of a trademark, design mark, tradename, business name, service mark, or logo. Additionally, you shall not be entitled to register (in any jurisdiction) such content (in whole or in part) as a trademark or rely on any such registrations, prior use, and/or accrued goodwill to prevent any third party use of the content or any similar content (including by us, our customers, or the copyright owner of such content).

m.     No Machine Learning,  AI, or Biometric Technology Use. Unless expressly authorized by Guliver, you may not use content (including any caption information, keywords or other metadata associated with content) for any machine learning and/or artificial intelligence purposes, or for any technologies designed or intended for the identification of natural persons. Additionally, Guliver does not represent or warrant that consent has been obtained for such uses with respect to model-released content.

n.       No Metadata Exploitation. Unless expressly authorized by Guliver, you may not use the caption information, keywords, accompanying text, or other metadata associated with content separate and apart from the content, or allow any third parties to access or use any such information associated with content.

 

4.       Who, besides me, can use the licensed content? The rights granted to you are non-transferable and non-sublicensable, meaning that you cannot transfer or sublicense them to anyone else. There are two exceptions:

a.       Employer or client. If you are purchasing on behalf of your employer or client, then your employer or client can use the content. In that case, you represent and warrant that you have full legal authority to bind your employer or client to the terms of this agreement. If you do not have that authority, then your employer or client may not use the content. The rights purchased may only belong to you or your employer/client, depending on who is named as the “Licensee” at the time of purchase. In other words, if you purchase a royalty-free image, only one of you (and not both) may re-use that image for multiple projects.

                         i.          Sharing and Storage Restrictions for RF Content. Please note that sharing and storage restrictions apply for royalty-free content. Up to 10 individuals (total, not at any given time) may use an item of content, and all individuals must be from the same legal entity, however you may make RF content available for viewing by any of your employees, clients and subcontractors. There are no restrictions on where each individual may store the content. The raw file of content may not be provided to anyone outside of your legal entity other than subcontractors. If you require content to be available to more than 10 users, please contact Guliver to purchase rights for additional users. If you are downloading content under a committed solution (i.e., Premium Access), unless renewed prior to the end of your term, all sharing rights terminate at the end of the term and all content must be removed from your shared server, digital asset management system or other storage system and stored only on individual devices.

                       ii.          No Seat/User Restrictions for Guliver Packs. If you purchase an Guliver Pack, sharing and storage restrictions do not apply and an unlimited number of users within the same legal entity may use licensed content.

b.       Subcontractors. You may allow subcontractors (for example, your printer or mailing house) or distributors to use content in any production or distribution process related to your final project or end use. These subcontractors and distributors must agree to be bound by the terms of this agreement and may not use the content for any other purpose.

 

5.       User Accounts.

You will be responsible for tracking all activity for each user account, and you agree to: (a) maintain the security of all passwords and usernames; (b) notify Guliver immediately of any unauthorized use or other breach of security; and (c) accept all responsibility for activity that occurs under each user account. Guliver reserves the right to monitor downloads and user activity to ensure compliance with the terms of this agreement. If Guliver determines that you are in breach of this or any other term of this agreement, it may suspend access to your account and seek further legal remedies.

 

 

6.       Intellectual Property Rights.

a.       Who owns the content? All of the licensed content is owned by either Guliver or content suppliers. All rights not expressly granted in this agreement are reserved by Guliver and the content suppliers. You may not assert any right to revenue from a collecting society, social media website, content sharing platform or any other third party in respect of photocopying, digital copying, sharing, distribution or other secondary uses of the licensed content.

b.       Attribution.

              i.      Do I need to include a photo credit? You do not need to include a photo credit for commercial use, but if you are using content for editorial purposes, you must include a credit adjacent to the content or in production credits. The credit should be in the following form or as otherwise stipulated in the caption information accompanying the content on the Content providers website: “[Photographer Name]/[Content provider name] via Guliver”. For example content providers are Reuters, AP, Alamy, Stockfood, X17 etc. For AP (Associated Press) photos the credit should be in following form: ©2021 Photographer Name/Guliver/AP. For AP (Associated Press) graphics the credit should be in following form: ©2021 Associated Press.

            ii.      Do I need to include a video credit? If licensed content is used in an audio/visual production where credits are accorded to other providers of licensed material, you must include a credit in comparable size and placement. The credit should be in the following form or as otherwise stipulated in the caption information accompanying the content on the Content providers website: “[Video] [Imagery] supplied by [Artist Name]/[Content providers name] via Guliver”

c.       Can I use the name or logo of Guliver or the Content provider eg Reuters? You may use the name of Guliver and/or its content suppliers as necessary to give attribution, but you may not otherwise use their names, logos, or trademarks without prior written approval.

 

7.       Termination/Cancellation/Withdrawal.

a.       Termination. Guliver may terminate this agreement at any time if you breach any of the terms of this or any other agreement with Guliver, in which case you must immediately: cease using the content; delete or destroy any copies; and, if requested, confirm to Guliver in writing that you have complied with these requirements.

Social Media Termination. If you use the content on a social media platform or other third party website and the platform or website uses (or announces that it plans to use) the content for its own purpose or in a way that is contrary to this agreement, the rights granted for such use shall immediately terminate, and in that event, upon Guliver’ request, you agree to remove any content from such platform or website.

b.       Termination related to Guliver Midstock Subscriptions. Unless renewed, subscription agreements terminate automatically at the end of the subscription period, with a 30 day grace period to use any content downloaded during the subscription term in a project or other end use. Content incorporated into projects or end uses prior to the expiration of the grace period may continue to be used in perpetuity in that project and in any other projects. Any content not included in a project at the end of the 30 day grace period is not considered licensed and must be deleted. Any content that is used within the 30 day grace period remains subject to the terms of this agreement. Guliver may terminate any licenses before the end of the subscription period if it reasonably believes there is a violation of this agreement and/or abuse of the subscription account, in which case you must immediately: cease using the content; delete or destroy any copies; confirm to Guliver in writing that you have complied with these requirements; and pay Guliver any amounts which remain owing to the end of the term of your subscription.

c.       Refunds/Cancellation. All requests for refunds/cancellations must be made in writing. Provided that the request is made within 7 days and the licensed content has not been used, Guliver may cancel the relevant order and issue a full refund to your account or credit card. No credits or refunds are available for cancellation requests received more than 7 days from your receipt of content, or for research, lab, service or subscription fees, all of which are non-refundable. In the event of cancellation, your rights to use the content terminate, and you must delete or destroy any copies of the content. Refunds are not possible for Deposit collection.

d.       File Download Refunds. Guliver does not offer refunds or re-credits for downloaded files. File returns will only be considered based on technical issues with the file at the sole discretion of Guliver

e.       Content Withdrawal. Guliver may discontinue licensing any item of content at any time in its sole discretion. Upon notice from Guliver, or upon your knowledge, that any content may be subject to a claim of infringement of a third party’s right for which Guliver may be liable, Guliver may require you to immediately, and at your own expense: cease using the content, delete or destroy any copies; and ensure that your clients, distributors and/or employer do likewise. Guliver will provide you with replacement content (determined by Guliver in its reasonable commercial judgment) free of charge, subject to the other terms of this agreement.

 

8.       Representations and Warranties. Guliver makes the following representations and warranties:

a.       Warranty of Non-Infringement. For all licensed content (excluding content marked “access only”), Guliver warrants that your use of such content in accordance with this agreement and in the form delivered by Guliver (that is, excluding any modifications, overlays or re-focusing done by you) will not infringe on any copyrights or moral rights of the content owner/creator.

b.       Additional Warranties for Certain Content.

              i.      RF: For licensed royalty-free content (excluding content marked “editorial”), Guliver warrants that your use of such content in accordance with this agreement and in the form delivered by Guliver (that is, excluding any modifications, overlays or re-focusing done by you) will not infringe on any trademark or other intellectual property right, and will not violate any right of privacy or right of publicity.

            ii.      RM: For licensed rights-managed content where Guliver specifically notifies you that a model and/or property release has been obtained, Guliver warrants that your use of such content in accordance with this agreement and in the form delivered by Guliver (that is, excluding any modifications, overlays or re-focusing done by you) will not, where a property release has been obtained, infringe on any trademark or other intellectual property right and/or will not, where a model release has been obtained, violate any right of privacy or right of publicity.

c.       Warranty Disclaimer. Unless specifically warranted above, Guliver does not grant any right or make any warranty with regard to the use of names, people, trademarks, trade dress, logos, registered, unregistered or copyrighted audio, designs, works of art or architecture depicted or contained in the content. In such cases, you are solely responsible for determining whether release(s) is/are required in connection with your proposed use of the content, and you are solely responsible for obtaining such release(s). You acknowledge that no releases are generally obtained for content identified as “editorial”, and that some jurisdictions provide legal protection against a person’s image, likeness or property being used for commercial purposes when they have not provided a release. You are also solely responsible for payment of any amounts that may be due under, and compliance with any other terms of, any applicable collective bargaining agreements as a result of your use of the licensed content.

d.       Caption/Metadata Disclaimer. While content providers from Guliver have made reasonable efforts to correctly categorize, keyword, caption and title the content, Guliver does not warrant the accuracy of such information, or of any metadata provided with the content.

e.       RM Exclusivity Disclaimer. While content providers from Guliver have made reasonable efforts to correctly categorize and record grants of exclusivity for commercial use of RM content, Guliver does not warrant or guarantee exclusivity in respect to editorial use of RM content. All such grants of commercial exclusivity do not preclude prior, concurrent, or subsequent licenses granted for editorial usage of the same RM content.

f.        No Other Warranties. Except as provided in this section above, the content is provided “as is” without representation, warranty or condition of any kind, either express or implied, including, but not limited to, implied representations, warranties or conditions of merchantability, or fitness for a particular purpose. Guliver does not represent or warrant that its content providers websites or the content on the content providers websites, will meet your requirements or that use of the content or websites will be uninterrupted or error free.

 

 

9.       Indemnification/Limitation of Liability.

a.       Indemnification of Guliver by you. You agree to defend, indemnify and hold harmless Guliver and its parent, subsidiaries, affiliates, and content suppliers, and each of their respective officers, directors and employees from all damages, liabilities and expenses (including reasonable outside legal fees) arising out of or in connection with (i) your use of any content outside the scope of this agreement; (ii) any breach or alleged breach by you (or anyone acting on your behalf) of any of the terms of this or any other agreement with Guliver; and (iii) your failure to obtain any required release for your use of content.

b.       Indemnification of you by Guliver. Provided that you are not in breach of this or any other agreement with Guliver, and as your sole and exclusive remedy for any breach of the warranties set forth in Section 8 above, Guliver agrees, subject to the terms of this Section 9, to defend, indemnify and hold harmless you, your corporate parent, subsidiaries and affiliates, and each of your respective officers, directors and employees from all damages, liabilities and expenses (including reasonable outside legal fees) arising out of or in connection with any breach or alleged breach by Guliver of its warranties in Section 8 above. This indemnification does not apply to the extent any damages, costs or losses arise out of or are a result of modifications made by you to the content or the context in which the content is used by you. This indemnification also does not apply to your continued use of content following notice from Guliver, or upon your knowledge, that the content is subject to a claim of infringement of a third party’s right.

c.       The party seeking indemnification must promptly notify in writing the other party about the claim. The indemnifying party (the one covering the costs) has the right to assume the handling, settlement or defence of any claim or litigation. The indemnified party (the one not covering the costs) has to cooperate in any way reasonably requested by the indemnifying party. The indemnifying party will not be liable for legal fees and other costs incurred prior to the other party giving notice of the claim for which indemnity is sought.

d.       Extended Legal Guarantee for the Guliver Midstock collection. Specifically for the Guliver Midstock collection, unless you purchase an extended license, Guliver's total maximum aggregate liability (meaning the total amount Guliver Midstock is responsible for, whether under this agreement or any other agreement for the same content) is limited to $10,000 US dollars per item of content. This limit applies regardless of the number of times you license the same piece of content from Guliver. Under an extended license, this amount is increased to $250,000 US dollars per item of content. If you need a higher indemnification amount, please contact Guliver.

e.       Limitation of Liability. GULIVER WILL NOT BE LIABLE TO YOU OR ANY OTHER PERSON OR ENTITY FOR ANY LOST PROFITS, PUNITIVE, SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR OTHER SIMILAR DAMAGES, COSTS OR LOSSES ARISING OUT OF THIS AGREEMENT, EVEN IF GULIVER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, COSTS OR LOSSES. SOME JURISDICTIONS DO NOT PERMIT THE EXCLUSION OR LIMITATION OF IMPLIED WARRANTIES OR LIABILITY.

 

10.   General Provisions.

a.       Assignment. This agreement is personal to you and is not assignable by you without Guliver prior written consent. Guliver may assign this agreement, without notice or consent, to any corporate affiliate or to any successor in interest, provided that such entity agrees to be bound by these terms.

b.       Audit. Upon reasonable notice, you agree to provide to Guliver sample copies of projects or end uses that contain licensed content, including by providing Guliver with free of charge access to any pay-walled or otherwise restricted access website or platform where content is reproduced. In addition, upon reasonable notice, Guliver may, at its discretion, either through its own employees or through a third party, audit your records directly related to this agreement and your use of licensed content in order to verify compliance with the terms of this agreement. If any audit reveals an underpayment by you to Guliver of five percent (5%) or more of the amount you should have paid, then in addition to paying Guliver the amount of the underpayment and any other remedies to which Guliver is entitled, you also agree to reimburse Guliver for the costs of conducting the audit.

c.       Electronic storage. You agree to retain the copyright symbol, the name of Guliver, the content’s identification number and any other information or metadata that may be embedded in the electronic file containing the original content, and to maintain appropriate security to protect the content from unauthorized use by third parties. You may make one (1) copy of the content for back-up purposes.

d.       Governing Law/Arbitration.

a) This agreement shall be governed by and construed in accordance with English law. In the case of dispute, Licensee shall abide by the decision either of (i) the English courts, or (ii) a court of international arbitration nominated by Guliver. The decision on the court hearing the dispute shall be made solely by Guliver.

b) If Guliver is required to enforce its rights as a result of any breach of these terms, whether legal proceedings are commenced or not, The Licensee agrees to indemnify Guliver in respect of all reasonable legal fees and costs incurred by Guliver in relation thereto.. Guliver also has the right to initiate all necessary legal steps or proceedings in front of a statutory court in either the country of the Licensee or with the country of the Guliver entity. The arbitration proceedings shall be conducted in English and all documentation shall be presented and filed in English. The decision of the arbitrator shall be final and binding on the parties, and judgment may be entered on the arbitration award and enforced by any court of competent jurisdiction. The United Nations Convention on Contracts for the International Sale of Goods does not govern this agreement. The prevailing party shall be entitled to recover its reasonable legal costs relating to that aspect of its claim or defence on which it prevails, and any opposing costs awards shall be offset. Notwithstanding the foregoing, Guliver shall have the right to commence and prosecute any legal or equitable action or proceeding before any court of competent jurisdiction to obtain injunctive or other relief against you in the event that, in the opinion of Guliver, such action is necessary or desirable to protect its intellectual property rights. The parties agree that, notwithstanding any otherwise applicable statute(s) of limitation, any arbitration proceeding shall be commenced within two years of the acts, events or occurrences giving rise to the claim.

e.       Severability. If one or more of the provisions in this agreement is found to be invalid, illegal or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions should not be affected. Such provisions should be revised only to the extent necessary to make them enforceable.

f.        Waiver. No action of either party, other than express written waiver, may be construed as a waiver of any provision of this agreement.

g.       Entire Agreement. No terms of conditions of this agreement may be added or deleted unless made in writing and accepted in writing by both parties, or issued electronically by Guliver and accepted by you. In the event of any inconsistency between the terms of this agreement and the terms contained on any purchase order sent by you, the terms of this agreement will apply.

h.       Notice. All notices required to be sent to Guliver under this agreement should be sent via email to both  sales@guliverimage.hr and angusrowe@guliverimage.hr. All notices to you will be sent via email to the email set out in your account.

i.        Taxes. You agree to pay and be responsible for any and all sales taxes, use taxes, value added taxes, withholding tax and duties imposed by any jurisdiction as a result of the license granted to you, or of your use of the licensed content.

j.        Overdue Invoices. If you fail to pay an invoice in full within the time specified, Guliver may:

              i.      Add a service charge of 1.5% per month, or such lesser amount as is allowed by law, on any unpaid balance until payment is received.

            ii.      Suspend the account until payment has been made in full.

k.       Licensing Entity. The Guliver licensing entity under this agreement is determined based on your billing address in accordance with the chart found.

Customer Country of billing

Guliver Licensing Entity,

Croatia, Bulgaria

Guliver Image d.o.o. (Croatia)

Serbia, Montenegro, Kosovo

Guliver d.o.o. (Serbia)

Slovenia, Romania, North Macedonia, Albania, Bosnia and Herzegovina

Guliver Film & Foto (Slovenia)

l.        Data protection. The Licensee agrees that personal data relating to his or her business relationship with Guliver, and made available in the course of this relationship dating back to 2006, can be stored and electronically processed by Guliver for informational purposes.

 

 

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